Newspaper Circulation Woes

The new Audit Bureau of Circulations newspaper stats are out for the past six months, and they make for unpleasant reading (if you’re a publisher). Leading the list was the SF Chronicle with a 16% decline, but there are many other papers with large declines out there:

    1. USA Today, 2,296,335, down 0.59 per cent
    2. The Wall Street Journal, 2,083,660, down 1.10 per cent
    3. The New York Times, 1,126,190, up 0.46 per cent
    4. Los Angeles Times, 843,432, down 3.79 per cent
    5. New York Daily News, 688,584, down 3.70 per cent
    6. The Washington Post, 678,779, down 4.09 per cent
    7. New York Post, 662,681, down 1.74 per cent
    8. Chicago Tribune, 586,122, down 2.47 per cent
    9. Houston Chronicle, 521,419, down 6.01 per cent (a)
    10. The Boston Globe, 414,225, down 8.25 per cent
    11. The Arizona Republic, 411,043, down 0.54 per cent (a)
    12. The Star-Ledger of Newark, N.J., 400,092, up 0.01 per cent
    13. San Francisco Chronicle, 391,681, down 16.4 per cent (a)
    14. Star Tribune of Minneapolis-St. Paul, 374,528, down 0.26 per cent
    15. The Atlanta Journal-Constitution, 362,426, down 8.73 per cent
    16. The Philadelphia Inquirer, 357,679, down 3.16 per cent
    17. Detroit Free Press, 341,248, down 2.18 per cent
    18. The Plain Dealer, Cleveland, 339,055, down 4.46 per cent
    19. The Oregonian, Portland, 333,515, down 1.24 per cent
    20. The San Diego Union-Tribune, 314,279, down 6.24 per cent.

Granted, the S.F. Chronicle made some structural changes to its distribution, and some other papers were influenced by hurricanes, et al., but this is still harrowing stuff.

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Comments

  1. Mathew says:

    Kind of interesting that the New York Times actually went up, even by just a little. I guess it’s kind of sad when staying more or less even is a kind of triumph for a newspaper.