Fraud is nothing new in dating, so it’s unsurprising to see it appear in its online variant. Nevertheless, this AP piece is interesting in that, if true, the lengths to which Yahoo, Match.com, et al., go to try to keep love-lorn sorts online and paying are fairly bizarre:
The suit says Yahoo posts fake profiles on its personals site “to generate interest, public trust and give the site a much more attractive and functional appearance.” Yahoo charges $19.95 a month for a dating service and $34.95 a month for a service geared for people looking for more serious relationships.
Anthony alleged that Yahoo also sent him fake “new match” messages when his monthly subscription was up for renewal. After months of failing to meet a potential match, he became suspicious and discovered the same picture of a woman being posted for different cities under different names, according to his attorney, Randy Rosenblum.