From a Broadcasting & Cable magazine interview with Ted Koppel and producer Tom Bettag as Koppel approaches his November 22nd Nightline exit, this is Bettag on why news networks are so bad — it’s the demographics, baby:
People can’t figure out why 24-hour cable news is about blondes reporting on missing blondes. It’s because they’re looking for that young-female demographic. That didn’t exist 14 years ago.
Related posts: