We realized that our [investment] thesis evolves incrementally as a result of our dialogue with the market, and that the best way to manage that was to accept that we would never get to an answer, so we should just publish the conversation.
I’m entertained and torn. The cynic in me rolls his eyes and wonders if Brad and Fred would have run a pet food dot-com on the side in the mid-90s venture boom, or a PC or hard-drive company in the 1980s venture-funding boom. I mean c’mon, turning the front page of your site into a blog — as opposed to say, linking to one off the front page — seems (let’s just say) a little overenthusiastic.
Then again, under the enthusiasm is a legit point. Carrying on a conversation with potential investees and others is one of the more important roles of a decent company website (and I wrote as much in my Harvard Business Review piece about syndication technologies more than a year ago), and there is no better way to do that than by allowing some of your web presence to be subsumed by technology that facilities that back-and-forth, i.e., a blog.