Union Square Goes Bloggy

Fred Wilson and Brad Burnham have “flipped the switch” on their Union Square Ventures website and gone all blog, all the time. Here is their rationale:

We realized that our [investment] thesis evolves incrementally as a result of our dialogue with the market, and that the best way to manage that was to accept that we would never get to an answer, so we should just publish the conversation.

I’m entertained and torn. The cynic in me rolls his eyes and wonders if Brad and Fred would have run a pet food dot-com on the side in the mid-90s venture boom, or a PC or hard-drive company in the 1980s venture-funding boom. I mean c’mon, turning the front page of your site into a blog — as opposed to say, linking to one off the front page — seems (let’s just say) a little overenthusiastic.

Then again, under the enthusiasm is a legit point. Carrying on a conversation with potential investees and others is one of the more important roles of a decent company website (and I wrote as much in my Harvard Business Review piece about syndication technologies more than a year ago), and there is no better way to do that than by allowing some of your web presence to be subsumed by technology that facilities that back-and-forth, i.e., a blog.


  1. well I did back Kozmo.com in the flatiron days so I plead guilty as charged. But Brad had nothing to do with that stupidity.
    I think you have to look at our investments to see if we are drunk or not.
    The blog on the front page is the best way we know to keep our site fresh and relevant.
    And we think its going to work pretty well.

  2. If you link to a blog off your main page, you will lose a lot of people who won’t click or find the link.
    Standard static web sites feel like death to me now.
    I’m skeptical about “Web 2.0” but, to me, Union Square’s decision to make the site a blog is one of the big differences between the “Web 2.0” and “Web 1.0” mindset.

  3. To be fair, the Union Square ‘blog’ looks more or less like a typical front page that’s built around a blog – the blog just goes where a lot of companies would put their ‘News’ or ‘Current Events.’ Only in the case of the blog, I may actually stick around and read the content…

  4. Every corporate site has the main purpose of recruiting new customers. A VC shop needs entrepreneurs, and the best way to find startups that fit your criteria of selection is to elaborate on what you believe in and how you see markets evolving. And that has to be on the forefront of all other content, logos or diagrams.
    At the same time this serves to reinforce credibility and filter out business plans and deals that you don’t want to deal with (in an informal way).
    This is better than what was there before, anyway.

  5. We know these guys and have a write up on this over here.