Explaining the Popularity of GOOG

Daily Dose of Optimism astutely captures why Google (the stock) remains so darn popular. It has do with being a widely available and free consumer product, plus the well-known human tendency to see things selectively and with anticipatory guilt.

… Google, unlike any other stock that has risen 3x over the past few years, has an unrivaled ability to elicit perpetual feelings of “why the hell didn’t I buy that earlier”, and everyone can relate to the need to avoid blaming themselves for inaction on this one.

To reinforce the above point, there are, according to Reuters, 174 stocks that have tripled in the year since Google IPO-ed. Most of those stocks are not, however, ones that make the front page of the Wall Street Journal every time their CEO breathily announces something.