Eventful Dark Matter

I like how Brian Dear incorporates my “dark matter” idea into his description of how his Eventful service works:

When it comes to events, EVDB and our Eventful service are all about enabling discovery of the whole long tail of events: not just the 100,000+ crowds at the U2 concert, but the fourteen fans who show up at a tiny independent bookstore to see their favorite mystery novelist read and sign from her latest book. As for the term “Long Tail,” it’s all been said. These days I prefer Paul Kedrosky’s term: the dark matter of the internet — information yet to be discovered and to date, unreachable through a browser. The dark matter of the event universe is incredibly vast: not even Google is going to be able to index it, because most of it is not online to index. Nor is it even in print in a library. It’s floating around the SMS-sphere. It’s stuck on the bulletin board next to the elevator in the Engineering department of the university. It’s on the whiteboard in the lunchroom at work. It’s all over.

Related posts:

1. Dark Matter in the Information Universe
2. More on Me, the WSJ, Dark Matter, etc.
3. The Long Tail of U.S. Real Estate
4. The Long Tail, and Alcohol Poisoning
5. “Dark Hero of the Information Age”