EBay’s press release on buying Skype contains a Vegomatic-y (It dices! It minces! It chops!) justification for its purchase of Skype:
– Skype will streamline and improve communications between buyers and sellers as it is integrated into the eBay marketplace.
– In addition to eBay’s current transaction-based fees, ecommerce communications could be monetized on a pay-per-call basis through Skype.
– A PayPal wallet associated with each Skype account could make it much easier for users to pay for Skype fee-based services, adding to the number of PayPal accounts and increasing payment volume.
– Skype can help expand the eBay and PayPal global footprint by providing buyers and sellers in emerging ecommerce markets, such as China, India, and Russia, with a more personal way to communicate online.
– Consumers in markets where eBay currently has a limited presence, such as Japan and Scandinavia, can learn about eBay and PayPal through Skype. Skype can also help streamline cross-border trading and communications.
Meg half-full sorts will point to the rich complementarity inherent in the acquisition; Meg’s critics will say she has just pulled off a confused Carly-style diversionary tactic at a company’s cusp . I’m leaning slightly (and reluctantly) toward the side of half-full, but I’d cheerfully be pulled back to the dark side by readers.