Convergence … in Online Advertising

The following is from a Goldman Sachs report cited in a recent Investment Dealers’ Digest story on the boom in performance-based online advertising:

“We maintain that 2005 will be a breakout year for online advertising as advertisers begin to make online advertising a more permanent element of their marketing budgets as opposed to a trial,” said Goldman Sachs analysts in a research piece published in July. “Thus, we expect the gap between the share of ad dollars spent online at 5%, and the share of media time spent online at 20% to close more quickly.” [Emphasis added]

While there is nothing surprising in saying that where people spend media time and where media spend people money has to converge, Google bulls will still have a field day with that factoid.

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  4. Forbes Online has an article
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Comments

  1. chew shop says:

    Convergence … in Online Advertising

    From Infectious Greed: The following is from a Goldman Sachs report cited in a recent Investment Dealers’ Digest story on the boom in performance-based online advertising: We maintain that 2005 will be a breakout year for online advertising as advert…