Today’s Wall Street Journal contains an article on so-called next-generation price comparison sites. While I’m a big fan of such things — I’ve been looking hard for investment ideas in the area — and I used Pricegrabber extensively in two recent television purchases, the Journal article is just a tease.
Why? Because the article yammers about existing sites adding new features, meanders in the history of price comparison sites for a while, quotes an academic, and then, a few hundred words (and a misleading title) later, concludes with a perfunctory mention of Become.com, which is a) not all that new, and b) continues to strike me as more irritating than next-gen.
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Hi,
Thanks for checking out our site (Become). Our search engine launched about 5 months ago and our product comparison 2 months ago. I would consider this a new service. As with any new services, we are still working out the kinks as we encounter them. However, we wholeheartedly stand by our product and believe it is the best, most innovative technology to come about in the industry as of late. Whenever you have an “irritating” experience, please feel free to provide this to us as feedback; this will be an integral part of our growth and redesign.
Thanks,
Colin