According to a new (ahem, wildly self-serving) study from market research MORI as cited in today’s FT, reduced customer satisfaction, as reported by market researchers, presages a downbound company stock by as much as twelve months. I have not yet read the original study, so I can’t say much beyond the obvious, that this is sort of thing is fraught with problems, ranging from timing (what if the stock doubles before it collapses?) to causality.
Investors and Pollsters
By August 21, 2005 · ··