The No-Ringtone Rule for Pitching Wireless Startups

Here is a helpful and self-serving rule for anyone pitching a wireless startup and looking for venture money:

Don’t yammer (overly) about the size of the ringtone market.

Depending on the audience, it is either an unnecessary factoid that everyone knows, or it is a reminder that no-one has figured out any other kind of content to sell to wireless subscribers than ringtones. Either way, it doesn’t help your pitch.


  1. Besides thinking that the cell phone is probably the most isidious invention ever, that there could be a MARKET for ringtones is amazing, and it should be some kind of absurdist plot for a Kafka-esque story! P.T. Barnum was born a century too soon.