Seth is the New Tom

With this great piece Seth Godin officially becomes the new Tom Peters (especially because I disagree with him fairly violently in places):

Today, little companies often make more money than big companies. Little churches grow faster than worldwide ones. Little jets are way faster (door to door) than big ones.
Today, Craigslist (18 employees) is the fourth most visited site according to some measures. They are partly owned by eBay (more than 4,000 employees) which hopes to stay in the same league, traffic-wise. They’re certainly not growing nearly as fast.
Small means the founder makes a far greater percentage of the customer interactions. Small means the founder is close to the decisions that matter and can make them, quickly.
Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs.
Small means you can tell the truth on your blog.
Small means that you can answer email from your customers.
…A small restaurant has an owner who greets you by name.
A small venture fund doesn’t have to fund big bad ideas in order to get capital doing work. They can make small investments in tiny companies with good (big) ideas.
Is it better to be the head of Craigslist or the head of UPS?
Small is the new big only when the person running the small thinks big.
Don’t wait. Get small. Think big.


  1. EBAY has over 8,000 employees, though I can’t imagine what they’re all doing. (Many are probably experts at Minesweeper.)