This news is so interesting. As John Battelle points out, the further that Google goes down this path the more content creators you are eventually going to see abandon the nasty closed world of broadcast and cable quasi-monopolies.
Consider, for example, the center at UC San Diego where I spend a chunk of my time. I’d love to be able to host episodes of our television program somewhere where we could easily sell them. But until recently it has been too hard ….