Sending & Receiving Location-Aware Data

Back at O’Reilly’s ETech conference in March some of the most interesting stuff centered on location. Perhaps unsurprisingly, the company announced an upcoming conference on the subject, called Where 2.0 (what happened to Where 1.0? oh, i get it) on June 29-30 in San Francisco.
There is much fertile thinking and development going on as location-awareness become a feature in commerce, but the deeper aspect with which I’m intrigued is the amount of data unleashed by embedded devices pumping out a continuous stream of location data. Too many people are trapped thinking about location as a way to send information to people based on location. I’m much more interested in receiving massive data-sets of location-aware data that make it possible to find new optima or economically-useful patterns that would otherwise have gone unnoticed.
Here is the Where 2.0 overview:

Location sensors, mapping services, GPS, RFID, WLAN, cellular networks,
and massive amounts of data are finding their way into the hands of
developers and creeping into the mindshare of their managers. These
location-aware technologies are bringing new classes of applications to
the masses–and unprecedented opportunity to a wide spectrum of
Plenary sessions, panel discussions, case studies, and on-stage
conversations distill the experiences–good and bad–of innovators, early
adoptors, and their projects. The Where 2.0 program includes:
Sessions and High Order Bits:
– David Rumsey: The Past and Future of Mapping
– John R. Frank: MetaCarta – Deep Geographic Search
– Udi Manber: Visual Yellow Pages
– Michael Frumin: Visualizing Democracy
– Robert P. Denaro: Driving the Mean Streets
– Geoff Palmer: uLocate – The Power of Where
– Nathan Eagle: Modeling Complex Social Systems
– Balaji B. Prasad: The Future of the Computer in Your Car
– Greg McGuire: Zip Cars
– Tim O’Reilly: The Where 2.0 Application
– What Is a Sustainable Business for Data?
– Obstacles in the Mobile Platform
– Local Search Faces Off
– Social Applications
– Retooling Developers for Geospatial
– Privacy and Location Data