Men Who Hug Women Who Hug Men Who Don’t Hug Them

There is a biting two-minute advertisement (a contradiction in terms?) out from Levis that takes on the metrosexual movement. A highlight comes about one minute in when our stop-motion protagonist is decked out in new duds and reading a series of books about being a better hugger, culminating in one called “Men Who Hug Women Who Hug Men Who Don’t Hug Them”.

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