According to a release from the NY Times, the site’s RSS feeds generated 5.9-million page views in March of 2005. That is up a vertigo-inducing 342% year-over-year, and 39% in consecutive months. At the current growth rate NY Times RSS traffic is doubling every 4 months.
To put it in historical context, 5.9-million views a month is roughly what the main NY Times.com site obtained overall in early 1997. That might or might not seem impressive, but assuming some semblance of the current growth remains intact, then you could expect RSS traffic to be a meaningful percentage of overall NY Times.com traffic as soon as early as 2007.
Related posts:
RSS Traffic Grows Tremendously at NY Times
Paul Kedrosky (Infectious Greed): Page views, RSS Traffic, & the NY Times
“According to a release from the NY Times, the site’s RSS feeds generated 5.9-million page views in March of 2005. That is up a staggering 342% year-over-year, and 39% in cons…
They should be so lucky in their subscription department. As in, print subscriptions.
As the above comment points out, it isn’t obvious how RSS and blogs will change any newspaper’s bottomline for the better. It is hard to imagine a revenue generating proposal which includes RSS. At best, it seems a defensive ploy to maintain visibility until ‘the next thing’ is obvious.
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