Bloomberg has a good piece pointing out that Google’s success in growing advertising revenues means that it has already overtaken some former categories and companies:
Internet advertising “is probably about 3 or 4 percent of worldwide spending but growing very rapidly,” WPP Group chief executive officer Martin Sorrell said. WPP is the world’s second-biggest advertising company.
“We are seeing it overtake radio, for example, in the U.K. and online purchasing is growing at a prodigious rate in the U.S.,” Sorrell said.
Google’s quarterly sales eclipse the combined revenue of the New York Times, the third-largest U.S. newspaper company and Dow Jones, publisher of the Wall Street Journal.