Ad-Skipping’s Cost: $27-Billion in Ad Revenue

Accenture has an alarmist new report out arguing that ad-skipping technologies like Tivo will cost $27-billion in TV ad revenue over the next five years:

  • In 2004, TV ad revenue topped $60B
  • Industry analysts are predicting 6-10% growth by 2009
  • Accenture analysis suggests only 3% growth!
  • A difference of potentially $27B in TV ad revenue

Related posts:

  1. Tiger (and Nike) are Free Riders
  2. Revenue Light at Intel
  3. Impressive Numbers for Internet Ads
  4. Google Results and Some Quick Analysis
  5. Billion-Dollar IPOs Only, Please


  1. Genuine VC says:

    The Case for New New Media

    Last week, I posted my belief that a significant set of New New Media venues are emerging – ads in video games, mobile phones, and DVR/IPTV boxes. Continuing on this theme, I wanted to point out a few interesting pieces…