Ad-Skipping’s Cost: $27-Billion in Ad Revenue

Accenture has an alarmist new report out arguing that ad-skipping technologies like Tivo will cost $27-billion in TV ad revenue over the next five years:

  • In 2004, TV ad revenue topped $60B
  • Industry analysts are predicting 6-10% growth by 2009
  • Accenture analysis suggests only 3% growth!
  • A difference of potentially $27B in TV ad revenue

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