Ad-Skipping’s Cost: $27-Billion in Ad Revenue

Accenture has an alarmist new report out arguing that ad-skipping technologies like Tivo will cost $27-billion in TV ad revenue over the next five years:

  • In 2004, TV ad revenue topped $60B
  • Industry analysts are predicting 6-10% growth by 2009
  • Accenture analysis suggests only 3% growth!
  • A difference of potentially $27B in TV ad revenue


  1. The Case for New New Media

    Last week, I posted my belief that a significant set of New New Media venues are emerging – ads in video games, mobile phones, and DVR/IPTV boxes. Continuing on this theme, I wanted to point out a few interesting pieces…