What Would we Do Without Business Week?

Business Week is now on the vertical search beat. The biz trade weighs in with a piece on vertical search that a) pretty much misses everything that’s interesting, and b) over-focuses on consumer-centric search technologies. Boys and girls, what’s interesting about vertical search is that you can sell subscriptions, not that you can drill deep into domains that people are only going to pay for through transaction pass-thrus. The latter is old news (c.f., Expedia).

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