I knew this was imminent:
The backchannel at PC Forum has started a drinking game…
Any time someone says “the long tail” drink.
Any time someone says “tag” or “tagging” drink.
Any time someone bring up Flickr’s API take two drinks.
To be somewhat serious, it is rare that you have such a group coalescence around such a narrow vocabulary. It is, I’d argue, partly reflective of hyperbole, but it is also that people are trying to describe something for which they previously felt they had no words. The result: Given new words, they abuse the crap out of them.