Technology & Fashion Are the Same

There is something deliciously ironic in news that the NY Times is replacing its mid-week Circuits technology section with a mid-week fashion section:

Date: Mon, 07 Mar 2005 17:29:59 -0500
To: [New York Times newsroom]
Subject: From BILL KELLER: More New Stuff


Over the next couple of months, we’ll be unveiling another round of changes in the daily paper, aimed at securing our competitive edge. Some details, and some of the timing, are still being worked out, but here’s what we know so far:

On April 14 we will be launching a new mid-week cousin of Sunday Styles, focused on fashion, fitness, beauty, smart shopping and lifestyles. It will provide a more eye-pleasing runway for the fashion coverage now tucked inside Tuesday Metro, will absorb the “On-Line Shopper” feature from Circuits, and will include a number of engaging and consumer-friendly new features.

…And what about Circuits, our much-imitated technology section? We intend to continue the great journalism that section has pioneered, but no longer as a weekly stand-alone section. Like the technology industry itself, which is no longer concentrated in a little enclave in Silicon Valley, the coverage has already been migrating into the mainstream, including the front page. Circuits will end as a standalone section with the edition of March 24 — much of it merged into Bizday, and other features distributed to other venues. We’re also studying plans publish Circuits as a special section on a regular basis.


  1. I think this is more a reflection of the NYT than of the state of techology and its reporting. I am no tech guru, to be sure, but the NYT under Keller has done a pretty substantial review of what Keller calls the “back sections” of the paper, and while there have been improvements, there have been some, what I would call, “quality sacrifices”. I will miss Circuits, because as a user of technology, but not a professional tech person, I enjoyed having 12-16 pages a week in Circuits dropped on my desk for my perusal. The best thing about mainstream journalism is that can give you stories that you can scan even though you may have not thought them to be interesting from the title. I learned a lot from that section from articles I am fairly certain I would never have sourced from the net.

  2. mogaska says: