Kevin Rollins’ comments on iPod to Silicon.com in an interview this week has Apple-istas predictably roiled:
Apple’s created a niche. If you look at the grand scheme of things this quarter, we are supposed to achieve something like $13.5bn in revenue. Apple’s in the $2.4bn [region] so the size and scale is not even in the same league. But what they do they do very well and they’ve had great success with the iPod. It’s interesting the iPod has been out for three years and it’s only this past year it’s become a raging success.
Well, those things that become fads rage and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman – a rage, everyone had to have one. Well, you don’t hear about the Walkman anymore. I believe that ‘one product wonders’ come and go. You have to have sustainable business models, sustainable strategy. But don’t read that as any sort of disparagement of Apple. They’ve done a nice job.