Feedburner Gets Some Competition (Indirectly)

Stuart Watson has come public with his Syndicate IQ syndication-traffic tracking project. From my discussions with Stuart his focus is interesting, in that it is more on commercial content publishers and large-scale providers of RSS/Atom feeds than on individuals. Perhaps more importantly, he has also given a lot of thought to better ways of tracking usage at a granular level in a commercial context, including URL-based approaches. It’s definitely worth a look.


  1. You may want to check out Nooked (www.nooked.com), another company in this space and a client of mine. From the looks of things, Syndicate IQ and Nooked have a somewhat different focus (in terms of approach and target market), but they both grasp the importance of measurement. Measuring ROI on RSS is going to be crucial in getting broader adoption outside of the tech space.
    Speaking of broader adoption, I just read that the CBC (Canada’s equivalent of the BBC) has finally hopped on the RSS bandwagon:

  2. Thanks. Will have a look.

  3. Excellent. Stuart is a good guy; I hope he has a lot of success with this.

  4. Dick — I knew you’d feel that way :-) By the way, I’m looking forward to the Feedburner feature enhancements early in the new year.

  5. Believe me, I’m looking forward to them too! 😉