Chris Scores for “Long Tail”

Wired editor Chris Anderson has scored a cushy book deal for his article “The Long Tail”. While he has conceded as much on his Long Tail website, the specifics are in an article in New York magazine:

Wired editor Chris Anderson … managed to sell The Long Tail to Hyperion for just over $500,000. It’s a book-length version of a meditation he wrote for his own magazine about the end of the “mainstream” in culture. “Jaws hit the floor over how much they paid,” says one source whose house was outbid. Watch for the Wired trend story: The tech-book boom is back!


  1. Frank Ruscica says:

    The heroes of this book should be blog ad-bitrageurs, who will expedite the Moneyball-ization of media…

  2. Frank — I’m all for it, but what do you mean? Care to eludicate?

  3. Hey Paul,
    Details are coming online at
    Some reviews (of various iterations of the site’s content):
    “Frank, you are a good man. Have you thought about joining this team? Your only alternative, of course, is venture capital. But their usual models require getting rid of the ‘originator’ within the first eighteen months. With Netscape it took a little longer, but you get the idea.”
    Randy Hinrichs
    Manager, Learning Sciences and Technology Group
    Microsoft Research
    December 1998
    “Hi Frank, Thanks for your time today. If you would like to provide us with further information about your [business plan for a provider of customized lifelong learning and career services], we would be happy to review it in more detail.”
    Tristen Langley
    Draper Fisher Jurvetson
    June 30, 2004
    “I just spent about an hour surfing around [JobCzar.US] with a bit of amazement. I run a little company…We are a team of folks who worked together at developing that company’s personalization and recommendations team and systems. We spent about 1.5 years thinking about what we wanted to build next. We thought a lot about online education tools. We thought a lot about classified ads and job networks. We thought a lot about reputation systems. We thought a bit about personalized advertising systems. We thought a lot about blogging and social networking systems. Eventually, we came up with the idea behind 43 Things.
    …I guess I’m mostly just fascinated that we’ve been working a very similar vein to the one you describe, without having a solid name for it (we call it ‘the age of the amateur’ or ‘networks of shared experiences’ instead of CLLCS, but believe me, we are talking about the same patterns and markets, if not in exactly the same way). Thanks for sharing what you have – its fascinating stuff.”
    Josh Peterson
    The Robot Co-op
    December 12, 2004
    A finished version of the ‘1.0’ site is imminent, and then I’ll lauch into some participant journalism…
    Nobody will out-‘factor model’ me!
    Unless, of course, they know what they’re doing… :-)
    The key takeaway you should glean from
    CLLCS is, in effect, the business model for blogging, because CLLCS is the biggest growth market for which blogs are a sustaining innovation that can be used to disrupt relevant incumbents. Blogs are sustaining for CLLCS because the product
    of CLLCS is increased demand for the consumer, and blogs create opportunities for consumers to showcase themselves.

  4. the Long Tail and some implications for software development – the age of the prosumer and how to build to niches?