Many are mulling whether RSS feeds should have ads. That is, fundamentally, a non-debate debate: Any economically viable feed is eventually going to contain ads. The only open issue is how many ads, of what kind, and how carefully targetted they are. It is silly to argue otherwise.
With the preceding in mind, I have been experimenting with Feedburner’s Amazon ads in some of my entries here. Every second entry gets an Amazon banner for a related book if the entry is more than 50 words long.
But here is the problem: Feedburner’s book ads rarely have anything to do with the content. For example, one current entry on IPO underpricing has an accompanying ad in the RSS feed on the “Perricone Prescription” book.
While I tolerate Google’s Adsense because it generally takes nothing away from content, and even adds a little now and then, RSS ads that don’t add to the content are merely clutter. So here’s my decision: Feedburner’s ads are gone. While I would cheerfully re-insert relevant RSS ads in future, whether via Feedburner or someone else, I’m not going to put ads in feeds just because I can.