Major Google Software Update Coming

John Battelle says that he is hearing a major Google software update is coming. Well, while John is calling it a rumor I can say that the update was discussed in a little detail by Urs Holzle during his talk at UC San Diego. He said a major software update was on the way for Google, and that it would, among other things, tackle once again the problem of linkspam. That will almost certainly mean some real shifts in site rankings, so worried online retailers have plenty to worry about.