Many folks are passing around the link to analyst Mark Meeker of Morgan Stanley’s new report that high-fives syndication technologies. I have to confess that while it was fine, and had some decent examples, it didn’t really do all that much for me, other than confirm what I already knew (and wrote about more colorfully in Harvard Business Review last June).
More interesting, at least to me, was what was contained in the largest font on every page. Not headers, not pictures –no, this:
In the footer of every page of Meeker’s 21-page report is the above disclosure. In reading the report it jumps out at least as much as does the body of the report itself. And not only that, but the 21-page report effectively ends on page 16, with most of the last four pages devoted to reasons why investors shouldn’t expect that anything in the report is anything other than whimsical.