Salesforce.com Analysts Hit for the Cycle

Hitting for the cycle in baseball means getting a single, a double, a triple, and a home-run in the same game. It is understandably rare, even in these, ahem, performance-enhanced times.

In the equity analyst business hitting for the cycle is equally rare: It happens when brokerage firms launch coverage on a newly-public company at Sell, Hold, Buy, and Strong Buy. And that is precisely what has happened with Salesforce.com: AmTech Research has Salesforce.com as a Sell; Prudential has it as a Hold; Schwab has it as a Buy; and today Morgan Stanley completed the cycle by launching coverage with a Strong Buy.

In the usually consensus-seeking world of equity research this sort of opinion diversity is highly unusual. Apparently Marc Benioff, like the Shadow, has the power to cloud analysts’ minds. Good for him.

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