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July 22, 2004

Don't Delete Email

What happens when no-one deletes email anymore? It is not a rhetorical comment, and recent developments in the courts and under Sarbanes-Oxley only make it more likely:

"...cigarette maker Phillip Morris yesterday discovered the heavy cost of deleting those less-than-savory electronic messages. U.S. District Court Judge Gladys Kessler slapped a $2.75 million fine on the company for destroying two years' worth of potentially incriminating emails ahead of an upcoming trial in which the Justice Department is seeking to reclaim $289 million of the company's profits for a half-century of deceptive and dangerous marketing practices."

Sure, better search and larger drives become more important, but there is more to it than that, me-thinks. For example, email increasing becomes a database query app than hit a larger corporate message store. What happens when you have terabytes of any sort of data in a single database? More and better analytics becomes awfully important, for starters.

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