Google: The End is Nigh

The FT is joining the chorus of people musing about how Google’s current market position is likely to be transient:

Remember AltaVista? It was once market leader, too. As George Colony, chief of Forrester Research, observes: “There are no walls protecting Google’s position. What was the search engine you used before Google? How long did it take you to switch to Google? Seconds. How long will it take to switch out of Google? Seconds.”

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