The puffy profile piece on Google’s upcoming IPO that is the cover of the current Wired has an entirely appropriate URL. It is http://www.wired.com/wired/archive/12.03/google_pr.html. Notice, of course, the trailing “pr”, as in “printable version”, but also as in “public relations”.
To be fair, the piece does have some good tidbits about life in a soon-to-be-public company. Here, for example, is a quote from Jeff Skoll, eBay’s first employee and former president:
“Before we went public, I used to send out a company-wide joke each day, just as a way of loosening things up. The day after the IPO, I sat down at my computer to write that day’s joke and in walked the general counsel. He says to me, ‘You know that joke of the day thing? I think it’s very funny.’ Gosh, thank you, I replied. ‘Well, stop it,’ he said. ‘We are a public company now, and we don’t want to offend anyone. If you want to keep sending out jokes, they can only be about lawyers.’ So I tried sending out lawyer jokes for two weeks – and then I gave up.”